The art of leadership . . . consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention. . . . The leader of genius must have the ability to make different opponents appear as if they belong to one category.
Theater, art, literature, cinema, press, posters, and window displays must be cleansed of all manifestations of our rotting world and placed in the service of a moral, political, and cultural idea.
Parallel to the training of the body a struggle against the poisoning of the soul must begin. Our whole public life today is like a hothouse for sexual ideas and simulations. Just look at the bill of fare served up in our movies, vaudeville and theaters, and you will hardly be able to deny that this is not the right kind of food, particularly for the youth. Theater, art, literature, cinema, press, posters, and window displays must be cleansed of all manifestations of our rotting world and placed in the service of a moral, political and cultural idea.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
The art of reading and studying consists in remembering the essentials and forgetting what is not essential.
Something therefore always remains and sticks from the most imprudent of lies, a fact which all bodies and individuals concerned in the art of lying in this world know only too well, and therefore they stop at nothing to achieve this end.
No more than a famous master can be replaced and another take over the completion of the half-finished painting he has left behind can the great poet and thinker, the great statesman and the great soldier, be replaced. For their activity lies always in the province of art. It is not mechanically trained but inborn by God's grace.
I soon realized that the correct use of propaganda is a true art which has remained practically unknown to the bourgeois parties. Only the Christian- Social movement, especially in Lueger's time achieved a certain virtuosity on this instrument, to which it owed many of its success.