A team should be an extension of a coach's personality. My teams are arrogant and obnoxious.
It bothers me that the average fan, the average sportswriter for that matter, pays so much attention to what's in a box score. A box score does not properly represent the most important thing - team play. It shows some guy scoring 27 points, but it doesn't show that my 27-point man let his guy score 30.
I want my team to have my personality: surly, obnoxious, and arrogant.