It's very much related to the American tycoon. To William Randolph Hearst, Vanderbilt, Rockefeller, that whole stratum of American acquisitive evil. Monopolistic, acquisitive evil. Ugly evil. The ugly American. The ugly American at his ugly worst. That's exactly what it is.
That's what the shaman said. He didn't know what he was up against. He didn't expect the strength and weight and evil intensity of this spirit, this "entity," as he called it. The same way the priest in an exorcism has to take on the spirit.