Creativity comes by breaking the rules, by saying that you're in love with the anarchist.
Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
Successful entrepreneurs may hate hierarchies and structures and try to destroy them. They may garner the disapproval of MBAs for their creativity and wildness. But they have antennae in their heads. When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, or even something in a completely different business.
Irritation is a great source of energy and creativity.
It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
