Who is Tom? There is no Tom. If we sell a pair of shoes today, we give away a pair of shoes tomorrow. Originally we thought of "Tomorrow's Shoes," but I could only fit "TOMS" on the label. I had no idea everybody would want to meet him. There is no Tom; it's an idea for a better tomorrow.
Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.
When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
Giving is what fuels us. Giving is our future.
When you incorporate giving into your business, you attract the most amazing partners.
Allow your team to incorporate giving into their life through their job. Not only do employees stay around a lot longer, they do a lot more good.
Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement; they'll say a friend told them our story.
TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
[People] had never heard about someone giving something away every time they sold something.
