They [Rappites] were moving from Southern Indiana to Pennsylvania, where they had originally settled when they came from Germany. They were looking for someone who wanted to buy a pre-built town, which wouldn't have been appropriate for any kind of normal settlement. That's when Robert Owen [Welsh industrialist and utopian socialist] buys the village and founds New Harmony.
One of the things that's amazing about reading the private writing of these folks is that they enthusiastically describe things which we have now seen, and which are widely regarded as unappealing. They'll write, "It's going to be beautiful, we're going to have a town of 1,000 stone buildings that are all identical." And we as modern readers think, we've seen that; that's bad Soviet architecture or a public housing project. Nobody fantasizes about living there.
There are Harvard grads, free thinkers, feminists, abolitionists, well-to-do people who want to go write poetry and live on a farm and cook and laugh and have a good time. As they themselves described it, it was an "inward facing" community. They were focusing on making a better existence for themselves, which I think is also the driving force of 20th century communalism in the US, the thought being that the world is corrupt, and we're going to build this little garden of innocence.
The biggest names in the Transcendentalist literary circle visited the community regularly, and supported it, but they couldn't live there happily. Hawthorne [who was briefly a resident] left for reasons I'm sure make sense to you; he couldn't get enough writing done in a house full of people playing music, and arguing. It was too busy.
Some people just think utopians are idiots who are imagining rivers of candy and not really engaging with the world's ills, and sometimes that's surely the case, but I think that imagining the perfected society is a way of expressing your disgust with the current state of affairs.