I love reading about the sea. I love reading about it a lot more than actually being on the sea, when you think about it.
Ban poetry. And make sure that anyone caught reading it is expelled from school. Then it will acquire the glamour.
I work on the assumption, or let it be the fear, that the reader will stop reading if I stop being interesting.
My wife and I just started listening to the late Beethoven Quartets together, an activity I recommend for all married couples, but that doesn't really mean that I'm finished reading.
Reading and writing... are exciting. The most exciting things I can think of. And now, as I reflect... I have to say that I've been lucky in that I'm amused by what I do - sufficiently amused.