If you have to say or do something controversial, aim so that people will hate that they love it and not love that they hate it.
The barrier during self-improvement is not so much that we hate learning, rather we hate being taught. To learn entails that the knowledge was achieved on one's own accord-it feels great-but to be taught often leaves a feeling of inferiority. Thus it takes a bit of determination and a lot of humility in order for one to fully develop.
Happiness is good, but well-overrated: what we hate most are the very motivators that put us in gear. A man drifts along with little to contribute until something agitates him enough to make a difference, whether for himself or for his communities.