Donald A. Norman Quotes - Page 4

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

I prefer design by experts - by people who know what they are doing

Readers always seem to think that the author has some control over the design of their books.

I believe that robots should only have faces if they truly need them

Forget the complaints against complexity; instead, complain about confusion.

Only the most sophisticated of beings can lie and cheat, and get away with it.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.

Creeping featurism is a disease, fatal if not treated promptly. There are some cures, but, as usual, the best approach is to practice preventative medicine.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.

You won't catch me giving clear lectures.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in