I don't know how a culture is going to evolve, but I think the way the Internet works now is, people go to the Internet to laugh and have a good time. That's why Tumblr feeds and I Can Has Cheezburger and memes get thrown into the blender with real news and sports news and politics and that stuff.
When you're 18, when you're at college, sports can be your life. You can watch every baseball game, every college basketball game, every football game. Once you have a family and kids, you can't do that anymore.
You're going to have Yahoo! and places that don't have rights being much more aggressive in how sports news is covered.
My job happens to be sports-related, so it's like my duty to watch football. It's my job. But that's not a change for me. When you're 18, it's life and death, because you don't have a kid, and it's a much bigger deal when you're 18. Having a kid - when the Vikings lost the 2009 NFC title game, it sucked, and I'm not happy about it, but my kid is still alive. You have to have that horrible forced perspective that you don't want.