Competing is intense among humans, and within a group, selfish individuals always win. But in contests between groups, groups of altruists always beat groups of selfish individuals.
Even as empiricism is winning the mind, transcendentalism continues to win the heart.
Companies that are willing to share, to withhold in order to further the growth of the company, willing to try to get a better atmosphere through a demonstration of democratic principles, fairness and cooperation, a better product, those will win in the end.