Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
If you never change your mind, why have one?
The winner is the chef who takes the same ingredients as everyone else and produces the best results.
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.