Fifteen Minutes of Notoriety Beats the Best Advertising Money Can Buy
Having taught economics courses at private vocational schools and universities, I have always had a problem with GNP as a yardstick of prosperity. GNP is improved by increases in questionable activities such as consumption of cigarettes and the production of weapons. Moreover, a substantial increase in car accidents will favorably affect GNP because more funerals, hospital visits, car repairs, and new car purchases will result.
What Is Your WOW Factor? This applies to both the service that you provide to the world and the way you market it. Make it edgy, make it snappy, and make it punchy. Even make it raunchy - but make it different! Real different!
Anything great that has been accomplished in the history of humanity has started with one small thought. We all have those thoughts; few people do anything with theirs, however. What do you intend to do with yours?
A Bit of Craziness Is Good for Business
