It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.
Part of the problem is when we bring in a new technology we expect it to be perfect in a way that we don't expect the world that we're familiar with to be perfect.
I believe in markets doing what they do well, which is to develop technology, and letting citizens do what they ideally do well, which is to set policy.
People need to understand that the technology is for them. It's not to them. It's not over them. People still sometimes want to be led a little too much.
People have to understand that they can reject technology. They can turn off their cell phone. They can stop looking at their e-mail. It's there if they want it. It's not being forced on them.
Don't leave hold of your common sense. Think about what you're doing and how the technology can enhance it. Don't think about technology first.
