The ability to work hard for days on end without losing focus is a talent. The ability to keep absorbing new information after many hours of study is a talent.
The Soviet Union tried to sell a set of ideas, very left wing, and focus on so-called peace. Vladimir Putin doesn't care who helps him to push his agenda. He is equally comfortable with the politics of Nigel Farage and Corbyn in Britain, Le Pen and Jean-Luc Mélenchon in France. Whether far left or nationalist, he doesn't care, as long as they support chaos and destruction and the undermining of existing institutions.
Donald Trump is a catalyst. People care now in a way they didn't. The American institutions were rusting; now they are being revitalised. Trump is a lightning rod. They are getting engaged and the American liberal media that spent too much time on PC issues can focus on Vladimir Putin and Recep Tayyip Erdogan.