Focus On How To Be Social, Not On How To Do Social.
Content that helps is superior to content that sells.
95% of millennials say their friends are the most credible source of product information.
If your competitors start copying you then you are doing something right!
Never build your content ship on rented land.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
Everything ultimately comes down to trust.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
When brands talk about themselves in real time, it’s just boring faster.
