I like to say I have Internet Immorality. From the beginning of the "internet famous" era until now, I've evolved and went with the flow of change, always changing my makeup looks, fashion, and vision. My brand has grown so fast from social media and I don't know how life would be without be logging onto MySpace for the first time 10 years ago!
In the beginning I was just a makeup artist and I never really pictured myself doing anything else. But now that I have so many doors open, I kind of want to be that indie rock Paris Hilton - but with actual intelligence - she's just stupid.
I think as the beauty industry moves forward, you will start to see more brands opening their eyes and becoming vegan. Excluding a huge part of the beauty consumers who only buy vegan, isn't right and if you can make just as high-quality makeup, why not stop cruelty?