Tell the story that's been growing in your heart, the characters you can't keep out of your head, the tale story that speaks to you, that pops into your head during your daily commute, that wakes you up in the morning.
Character is character and voice is voice, which translates nicely from writing novels to writing TV. But the process is different. You have a writer's room, people pitch you jokes and you collaborate.
My publisher feels that my readers are loyal to the voice of my stories, the characters I'm creating.