Hustle, Loyalty, Respect.
When people show loyalty to you, you take care of those who are with you. It's how it goes with everything. If you have a small circle of friends, and one of those friends doesn't stay loyal to you, they don't stay your friend for very long.
I'm the one person who wears the words 'hustle, loyalty, respect' on my T-shirts and merchandise. My audience is children. It's very flattering to see a kid wear your T-shirt; it's even more flattering to have a dad come up to you and say, 'I watch you with my kid. Keep doing what you're doing. You're a role model for my son.'