Jonathan Ive Quotes - Page 2

Simplicity is somehow essentially describing the purpose and place of an object and product.

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care - just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.

There are 9 rejected ideas for every idea that works.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

We shouldn't be afraid to fail- if we are not failing we are not pushing.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

Goal we've always had for design at Apple is to create solutions that are inevitable.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

The nature of having ideas and creativity is incredibly inspiring.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

A small change at the beginning of the design process defines an entirely different product at the end.

As a kid, I remember taking apart whatever I could get my hands on.

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

Very often design is the most immediate way of defining what products become in people's minds.

We don't do focus groups - that is the job of the designer.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

A lot of what we are doing is getting design out of the way.

Simplicity is really hard.

What we don't include is as important as what we do include.

Designing and developing anything of consequence is incredibly challenging.

To design something really new and innovative you have to reject reason.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

The word design is everything and nothing. The design and the product itself are inseparable.

The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.