The term 'popular culture' always used to mean what the people do - pop songs, folk songs, music in general used to live because people would sing these songs and tell these stories together. Then all of these new technologies came out and it became the work of professionals.
The traditions of Hollywood are grand and great and are going to survive forever, in a way. But they're not going to be the only way for much longer. The technology is such now that you don't have to have millions of dollars to make a movie. You can make one with a computer.
Certainly the animation technology is growing like crazy. All media technology is.
