Be authentic. Don't try to be someone you aren't. You'll hate yourself for it & the effort to maintain the facade will exhaust you. BE REAL! Many won't like the real you but that's better than having people adore the person that isn't you at all
People hate the truth. Luckily, the truth does not care.
I have discovered that enemies will buy your books as much as your fans buy your books because they're looking for something new to hate you for.