I try to take B genre movies and treat them as if they're A dramas. Get the cinematographers, get the actors to do an A drama, but it just happens to be about aliens or ghosts or crazy people, or killers, or whatever it is.
The beauty of the world of Unbreakable is that you're playing it for reality. It should never feel like a comic book movie. It feels like a straight-up drama. It's real. You're confronting the possibility that comic book characters were based on people that were real.
People who come to see my movies, you're coming to see a drama masquerading as a genre piece.