The average trade of an individual is in the thousands of shares, whereas the institutional trade can be in the millions of shares. Clearly, the bigger the order, the bigger the move in the stock.
It just seems that you were talking positively about McDonald's, that they are... attempting this healthy lifestyle, and yet when we're talking right now... it seems that you're saying they need to make more responsibility.
The institutional investor remains the bigger influence on individual trades simply because the institutional investor has more money to support the order and that will have more of an impact on the stock.
I'm not a money manager, but I can tell you what the conventional wisdom is. The younger you are, the more risk you can take on.
I've always just worked and tried to do as good a job as possible so that the people who are watching me took notice. That's what's helped me be successful today.