Who are these bloggers? They're not trained editors at Vogue magazine. There are bloggers writing recipes that aren't tested that aren't necessarily very good, or are copies of what really good editors have created and done. Bloggers create a kind of a popularity but they are not the experts. We have to understand that.
Write the book you'd want to read.
The first book really was kind of an entertaining textbook for the homemaker. I couldn't find a good book about entertaining in 1982, and neither could my friend, so I decided to write it.