In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing the Chinese industry the exact reverse of what is happening now. World economics have turned full circle.
The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.
