Wine, like food, is so emotional. If you think about it, so much of the courting ritual is surrounded by wine and food. There's a built-in romance to wine.
I always think, after the second glass of wine, you should be putting something in your stomach.
Flowers die and wine gets consumed. Both are lovely. I appreciate both. Wine and roses. I actually had someone bring me a lobe of foie gras once.
I think wine is such a big universe that it's kind of like food - it's intimidating to a lot of people, myself included.
If you like a wine that you drink, now with your phone, it's so easy. Just take a picture of the label. You learn about it. You learn where it comes from and what the soil is like and why you like it. And that'll lead you to another wine.