Most people are reasonable. That's why they only do reasonably well.
Do not covet your ideas.
Start taking bad decisions and it will take you to a place where others only dream of being.
Have you noticed that the cleverest people at school are often not the ones who succeed in life?
having too many ideas is not always a good thing.
Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more.
Don't be afraid of silly ideas.
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way.
Without having a goal it's difficult to score.
Great people have great egos; maybe that's what makes them great.
i wish means: would it be nice if.. i want means: if i want it enough i will get it.
Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more. Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you've been. Being wrong isn't in the future, or in the past. Being wrong isn't anywhere but being here. Best place to be, eh?
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?
Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
Do not put cleverness in front of the communication.
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.
You will become whoever you want to be.
It's never the next brief, it's ALWAYS THIS brief .
Life's all about 'me' anyway
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
