President George W. Bush won reelection in 2004 largely because he was seen as comfortable in his own skin, while rival John Kerry was viewed as a flip-flopping opportunist.
One of Obama's most impressive attributes is his quiet confidence: Voters sense that he is comfortable in his own skin, a dedicated father and friend who won't waste time with the phony rituals of Washington.
This is Romney's biggest political weakness. His policy flip-flops and the general sense that he's not comfortable in his own skin leads voters, including many supporters, wondering about his core values.