A meaningless statement remains meaningless no matter how often it's heard.
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
A visual image is a simple thing, a picture that enters the eyes.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Writing good ads is easy when you have something to say.
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Numerals are images of amounts. But the amounts they represent are real.
