Art is not predictable. Art is not golf, as great as that may be. There are 360 degrees of choice to make.
Many Japanese painters and calligraphers would change their names intentionally to keep their relationship to the art always fresh. This way, others' expectations can be avoided.
In Europe they understand that the arts are incredibly important both culturally and economically.
I have respect for those who make money at art and do it well and smartly, because that commercial aspect keeps the world going and running, in a sense.