Artists take on an alias that's suitable for their style of music. Everyone had a nickname when they were younger.
I'm a bit of a mummy's boy.
I'm actually going to the gym, working on getting not fatter, just a bit bulkier.
Playing someone drum 'n' bass for the first time in 'Pass Out' - they're like, 'Oh my God, what is this?' I'm having a lot of fun and a good time showcasing the music.
When I feel like I'm renowned enough, I'd love to do a heritage-type line, but that takes time.
If I go to an awards ceremony, I wear a suit, of course I do. I am proud to be there. If there are young kids looking at pictures of me, I want them to feel that they should long for the opportunity to go somewhere really smart and wear a beautiful suit, rather than to reject that.
I've seen how much effort has to go into a tour, the performance and also how to look after yourself, not just physically, but mentally too.
This is the kind of fashion I grew up on - a good pair of trainers, great denim - and I will always love high-end streetwear.
I watched a film called 'Elephant' recently. Its not stylish in the sense of expensive suits and Italian cars, but the styling on every single character is spot on.
Nigeria is like everywhere, really: there are some beautiful places that have been invested in and others that haven’t been.
You have to do a show, an interview, you've got to go straight back on the road to another location, make a track and edit things like footage etc. It's non stop. I really respect the hustle and work rate of Chipmunk, as well as N-Dubz and Tinchy Stryder.
There's this other girl called Lykke Li from Sweden - I really want to collaborate with her, that'd be great. Obviously Kanye West as well, and Drake would be pretty amazing.
People discover you at festivals. They come to see Coldplay or whoever, and then wander over and catch your act. Festivals make a lot of sense to me.
I'm merely a fan of fashion from high end to streetwear, from Nike to Comme des Garcons.
A lot of young people have all these aspirations but many of them don't believe they're possible.
My mom used to sell fabric and lace when I was younger. She would bring back these elaborate fabrics from Nigeria. I always enjoyed being around it. However, it wasn't until I started making music that I started taking a vested interest.
Maybe when it comes to my music, or my performances, I'm a little more aggressive because I want everything to be perfect. But not in normal, day-to-day life.
When you look at the Lady Gagas of the world, or the Jay-Zs, or the Black Eyed Peas, these are people who have one album release and it's a worldwide one.
I work with a trainer called Ruben Tabares. He's a nutritionist, strength and conditioning coach, and an athlete. So I literally just train like an athlete.
