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The reason to get in touch with the culture is not to adopt it but to engage it for the same reasons a missionary does... to gain a hearing for the gospel.

Reggie McNeal (2009). “The Present Future: Six Tough Questions for the Church”, p.141, John Wiley & Sons
The reason to get in touch with the culture is not to adopt it but to engage it for the same reasons a missionary does... to gain a hearing for the gospel.