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My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

Richard Branson
Running, Passion, Numbers
"Richard Branson’s Three Most Important Leadership Principles". Interview with Dan Schawbel, www.mittimes.com. September 25, 2014.
My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail.