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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Richard Branson
Business, Character, Texture
Richard Branson (2010). “Business Stripped Bare: Adventures of a Global Entrepreneur”, Virgin
Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.