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I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

"Q&A With Sir Richard Branson: Dialogues on the Environment". Interview with Mark Tercek, www.huffingtonpost.com. May 28, 2013.
I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.