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What can you do to make a difference? And why should you do it? (...) the scale of one's social investments doesn't matter. What matters is that you operate as a force for good at every scale available to you.

Richard Branson
What Matters, Differences, Making A Difference
Richard Branson (2008). “Business Stripped Bare: Adventures of a Global Entrepreneur”, Virgin Pub
What can you do to make a difference? And why should you do it? (...) the scale of one's social investments doesn't matter. What matters is that you operate as a force for good at every scale available to you.