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Another British study discovered that average eight-year-olds were better able to identify characters from the Japanese card trading game Pokemon than native species in the community where they lived: Pikachu, Metapod, and Wigglytuff were names more familiar to them than otter, beetle, and oak tree.

Richard Louv (2013). “Last Child in the Woods: Saving our Children from Nature-Deficit Disorder”, p.33, Atlantic Books Ltd
Another British study discovered that average eight-year-olds were better able to identify characters from the Japanese card trading game Pokemon than native species in the community where they lived: Pikachu, Metapod,