We have consciousness and rational powers but unless you're willing to spend the time to gain control of yourself, gain control of your emotions, to think deeply about what you want in a year or two, or where you want your business to be, you're going to be swept away by every new event that occurs in the course of the day or the week and the small amount of time that you plan, that you address to conscious planning, is never enough to overcome the constant tide of emotions and new things happening.