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People want to do business with someone they like. If people like you, they're going to want to do business with you. And if they don't you're going to have an almost insurmountable obstacle to overcome.

FaceBook post by Barbara Corcoran from Jan 29, 2017
People want to do business with someone they like. If people like you, they're going to want to do business with you. And if they don't you're going to have an almost insurmountable obstacle to overcome.