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Think of it : zillions and zillions of organisms running around, each under the hypnotic spell of a single truth, all these truths identical, and all logically incompatible with one another : 'My hereditary material is the most important material on earth; its survival justifies your frustration, pain, even death'. And you are one of those organisms, living your life in the thrall of a logical absurdity.

Robert Wright (2010). “The Moral Animal: Why We Are, the Way We Are: The New Science of Evolutionary Psychology”, p.440, Vintage
Think of it : zillions and zillions of organisms running around, each under the hypnotic spell of a single truth, all these truths identical, and all logically incompatible with one another : 'My hereditary material is