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  4. Rupert Murdoch
  5. The reality is that weve seen the last of any serious price ...

The reality is that we've seen the last of any serious price wars for a long time. I don't think any of the others could afford it, certainly not on a long-term basis.

Rupert Murdoch
War, Reality, Thinking
The reality is that we've seen the last of any serious price wars for a long time. I don't think any of the others could afford it, certainly not on a long-term basis.