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Here's a good rule of thumb: don't worry about a competitor at all, until they're actually beating you with a real shipped product.

Sam Altman
Real, Worry, Thumbs
"Lecture 2: Ideas, Products, Teams and Execution Part II". "How to Start a Startup" lecture, Stanford, 1pdf.net. September 25, 2014.
Here's a good rule of thumb: don't worry about a competitor at all, until they're actually beating you with a real shipped product.