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Press releases are easier to write than code, and that is still easier than making a great product.

Sam Altman
Writing, Easier, Release
"https://genius.com/Sam-altman-lecture-2-ideas-products-teams-and-execution-part-ii-annotated". Lecture 2: Ideas, Products, Teams and Execution Part II, genius.com. September 25, 2014.
Press releases are easier to write than code, and that is still easier than making a great product.