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Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Sam Walton
Giving, Expectations, Want
Sam Walton (2012). “Sam Walton: Made In America”, p.316, Bantam
Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.