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The cheapest of all things is kindness, its exercise requiring the least possible trouble and self-sacrifice. Win hearts, said Burleigh to Queen Elizabeth, and you have all men's hearts and purses.

Samuel Smiles (1859). “Self-help; with illustrations of character and conduct”, p.323
The cheapest of all things is kindness, its exercise requiring the least possible trouble and self-sacrifice. Win hearts, said Burleigh to Queen Elizabeth, and you have all men's hearts and purses.