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Technologies will come and go, so you need to be able to both ask and answer the question: What do you do as a company, why do you exist?

Satya Nadella
Technology
"We sat down with Microsoft's CEO to discuss the past, present and future of the company". Interview with Krzysztof Majdan, Michał Wasowski, www.businessinsider.com. April 20, 2017.
Technologies will come and go, so you need to be able to both ask and answer the question: What do you do as a company, why do you exist?