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  5. Making an average pitch to average people, or having an...

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

Seth Godin
Average, People, Who Cares
"Seth Godin on Successful Fundraising". Interview with Amy Eisenstein, www.amyeisenstein.com. May 13, 2015.
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.