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  5. So by giving people a tool that they can share and benefit...

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

Seth Godin
Media, Giving, People
"What Makes An Idea Go Viral?". Interview with Guy Raz, www.npr.org. March 4, 2016.
So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.