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You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.

Seth Godin
Pay The Price, People, Kind
"What Makes An Idea Go Viral?". "TED Radio Hour" with Guy Raz, www.npr.org. March 4, 2016.
You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.